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Sabtu, 20 April 2013

5 Things To Consider When Publishing A Newsletter






Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.





With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.





Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.





If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.





In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.





1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.





Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.





2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.





3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.





4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.





5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.


How To Get Your Subscribers Begging For More






Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.





Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.





Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.





Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.





From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.





Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.





Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.





Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.





A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.





Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.





Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.


4 Ways To Get Your Opt In Subscribers To Trust You Quickly






While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.





Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.





With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.





To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?





• Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.





• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.





• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.





• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.





Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.


How To Grab Your Readers Attention With Your Subject






The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.





An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.





You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.





One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.





Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.





A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.





There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.





You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.





You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.





You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.


The 3 Things To Avoid When Emailing Your List






When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.





Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.





But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.





It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.





Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.





1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.





There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.





Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.





2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.





When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.





3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.





Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.


Making Money with Articles: Article Directories




Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.





Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.





Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.





Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website.





There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.


Making Money with Articles: Ease Into It




Making money with articles can be fairly easy for anyone. If you are a quick learner and great reader, then you can learn everything you need to know right from the Internet without any previous training needed. This is probably the best fact about niche website Internet marketing.





If you are new to the business, your best bet is to ease into it. If you jump in before you know what you are doing, you have a good chance of losing money and having nothing to show for it. There are several things that you need to make sure you know how to do before you begin creating your first site.





• Create your own great articles or hire someone to do it for you



• Optimize your website for search engines



• Find reliable web hosting



• Pick a catchy URL



• Create a small site that is easy to navigate, have one created for you, or pay to use a What You See Is What You Get (WYSIWYG) website builder.


Making Money with Articles: Do It Yourself Web Design




When you are trying to make money through promoting articles and affiliate links, you will need a good, simple, and easy to navigate website to put them on. There are two ways that you can accomplish this: you can try to do it yourself if you have any web design skills or you can hire someone.





Doing it yourself, unless you were a pro to begin with, can be difficult for some. You will need to read many tutorials and it may take some time to get going. You could also risk having a site that looks very badly made and thrown together. It is also important (for visitors and search engines) that your site is easy to navigate, which may be a problem if you do not know what you are doing.





Making a Do It Yourself website can be hard, but if you accomplish your goal, maybe you will learn so much that you can write a few articles on it to add to a new DIY niche site!


Making Money with Articles: Banner Advertisements




When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.





What Banner Ads Can Do For You





Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.





Free Banner Exchanges





Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.





Paid Banner Ads





As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.





All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.


Making Money with Articles: Freelance Writers




If you cannot or do not wish to write your articles yourself, you can search different outsourcing companies to find a freelance writer to help you grow your business and your website. These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want. Freelance writers have a talent for writing, however, they would rather make quick money off of writing for others, rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue. They are usually not marketers, but rather people who have a gift for the written word. On the other hand, those who are looking to make money from articles are marketers. They are looking to build websites that will give them long term revenue, rather than one quick payment and that is it. This Internet pool or freelance writers will open up a good opportunity for you to receive the quality, original content that you are looking for to build your niche site.


Making Money with Articles: Finding a Writer




Finding the right freelance writer to produce your revenue generating articles can take a bit of time, however, if you find one that can easily take on another regular client and the two of you work well together, then that one difficult search will turn into a lot of profitable articles.





When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, copy-writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you choose can produce the type of content that you need.





To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.





From there, writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level. Make sure that you choose a writer who gives you a sample of the type of article that you are looking for. For example, if you are looking for a copy-writer, do not hire someone who only sent you a sports writing sample. He or she may be an outstanding sports writer, but copy-writing is about selling (a product, service, or yourself) to your website visitors.





In conclusion, the more you are willing to pay per article, the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more. Writers know that you will eventually make a ton of money off of each article or content piece. So although $30 or more for a 500 word article may seem like a lot, when you think about the service they are providing you and the time and effort that they put into your piece, then you will realize that it really is not a lot for that one article. If you pay for quality, you will be amazed at how much you will eventually make off of your articles.


Making Money with Articles: Niche Websites




Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for. You should take each one of these keywords and use it for the basis of one article on each page. This way, even though you are targeting one specific subject, you will be sure to interest a wide variety of people in that one niche. They may also find other pages that interest them, which will keep them returning to your site to learn new information about the niche subject.





The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there). You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.





If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started. You are never limited in what you can do with niche website marketing, unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!


Making Money with Articles: Learn to Use Search Engine Optimization Techniques




Learn to use search engine optimization techniques when writing your articles. If hiring a writer to write articles for you, you can choose one who already knows about SEO or you can supply them with a list of keywords and let them know where they should be placed and how many times they should be repeated throughout the article. Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL. It is a fact that most visitors don’t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic. This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.


Making Money with Articles: How to Choose a Web Designer




There are two important things to remember when looking for a web designer:





First, it is important to go with a freelancer if you are looking for a small and simple site. You can probably get one done for $30 to $50. There are many freelancing companies on the web that you can tap into to find the designer for you.





Second, it is important that you ask to see a few sample sites that the web designer has done and that you check any ratings that may be available for the designer. This may keep you from getting wrapped up in a project with someone who will not finish or cannot do the type of job that they claim they can do.





If you cannot put together your own website to host your articles on and you don’t want to pay the extra $7 to $12 dollars per month that it may cost to get a host that offers a What You See Is What You Get website builder, then your only other option is to hire a web designer. The good thing is that, if you are looking for a very basic 2-5 page site and you hire a freelancer rather than going with a web design company, then it will be relatively easy on your wallet.


Making Money with Articles: Easy to Read Articles




When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you.


Making Money with Articles: Free Article Content




Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.





Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.





Problem #1 - Search Engines





Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.





Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.





Problem #2 - Getting visitors to click





Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.





If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.





Problem #3 - Author Bylines





Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.





Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.


Making Money with Articles: Letting Others Use Your Articles




Let others use your articles, along with your byline which will tell visitors who wrote it and how they can contact you, on their website. This will help to promote your own website and bring you in traffic through the search engine optimization and promotional efforts of others. For you this means absolutely free marketing just for writing a quick article about a subject that you are already familiar with. The more people who use your article as content as their website, the more potential traffic you will receive. These webmasters will probably be using SEO techniques, banner exchanges, and possibly even a Pay-Per-Click campaign to get visitors to their affiliate site. These are advertising methods that either take a lot of time or a lot of money and they will be absolutely free for you just because you placed your articles where others could use them. There are many places on the Internet that offer to post your article so that others may view and/or use it. My advice is to place your articles on every single one of these sites so that you can reach as many webmasters as possible.


Making Money with Articles: Where to Find Affiliates For Your Niche Website




To make money with articles that you place on websites, you will also need a variety of good affiliate links that will help to generate revenue. It is important that you know where to find affiliates and that you choose the best affiliates for you and your niche site.





When you pick an affiliate, it is important that you determine which companies you will profit best from based on the frequency that the product is likely to sell. There are several types of affiliates and some will offer you more money from a sale than others will. Before you get hazy-eyed by dollar signs, however, remember some products are bound to sell more than others. If you sell on product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product. Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well. Small, unknown companies, on the other hand, need all of the promotion they can get. Also, because they are unknown, their products are likely to sell less frequently.





The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to a group of people who do not even want nor need it. If your niche site targets parents of young children, then promote baby products. If you niche site targets gardeners, then promote gardening products. If you promote baby products to gardeners, you are almost guaranteed to not make a profit no matter how much money the affiliate company offers for a sale.





Lastly, there are two main ways to find an affiliate company for your niche website. You can sign up with a company that manages the accounts of hundreds of companies, big and small, and apply for the products within these accounts or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program.


Making Money with Articles: Optimal Article Length




When choosing an article for your website, make sure that it is a length that is optimal for search engine optimization efforts. Articles that are as short as 200 words or as long as 500 words should fit into this category. Even if search engine optimization is not your goal, it is still a good idea to keep your articles at this length for your reader’s sake. They are likely to not finish your page if it is any longer. This could leave them Kith only half of the information you wanted them to have or leave them with the impression that your site is too “wordy”. Most Internet readers do not read a website page as they would a book, so the shorter the better. Even if this means splitting one long idea into 4 or 5 pages. Be sure to label them so that the reader can pick and choose which part they want to read or so they know what is coming up next to help them determine if they want to continue reading.


Making Money with Articles: The Importance of Picking a Catchy URL




One of the first things you will need to do, or possibly last if you need some inspiration, after you pick your niche topic is to pick a catchy URL. You want it to be one that will stand out and that will be easy to remember for those who plan on being return visitors.





To get some ideas and inspiration, take a look at the various keywords that you have singled out for your niche to see if any of those have a catchy ring. You want it to be kind of “used car salesman” sounding, rather than something that is boring or does not have an original sound to it. For example, if your niche is “blah”, you could try “MegaBlah”, “Blah4u”, “HouseofBlah”, or “BlahKingdom”. These will all be original, explain what you niche is, and, most importantly, will be easy to remember.





How easy your URL is to remember is the most important so that your visitors will not have any trouble returning and clicking on more affiliate links!


Making Money with Articles: What Kind of Experience Do I Need?




When you are trying to make money with articles, the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go. That being said, there are some skills that you will need to teach yourself or pick up along the way to make your sites successful. You can’t go in not knowing anything, not learning anything, and still expect to make a good income (or any income at all).





First, you will need to know how to pick out the correct articles to make your sites successful. There are many types of content, from free content to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end).





Second, you will need to know how to choose keywords that can help you get a good amount of traffic, without being too competitive to get on the first or second page. If you choose highly competitive keywords that are used by large, mammoth website, you are likely to never get up to those much needed first two pages.





Third, you will need to know how to optimize your websites for various search engines. Search engine optimization skills will allow you to get high rankings for your chosen niche keywords, which will help to get visitors and make profit.





Fourth, if you opt for a large website that you will focus most of your internet marketing career on, you will also need to know how to market your website to your intended audience through paid banner ads and text links. If you prefer very small 2-5 page niche sites, then promoting all of them this way will not be cost effective and will eat up more profits than it is worth.





If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website, then you will eventually become an expert. Since you can learn the ropes first hand on your own, the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an internet marketing e-book or two) and make sure that you have the funds available to start a small site.


Making Money with Articles: Placing Banner Advertisements On Your Website




Placing banner advertisements on your website can increase your monthly revenue greatly. This option is better than being an affiliate for several companies because you will get one monthly fee no matter how many of your visitors go to the website or make a purchase. The main thing is for you to create an informative website filled with useful articles, so that you can generate a high amount of returning visitors. As your site rises on search engine rankings, the blank space on your site will begin to look more and more appealing to advertisers. Anyone can be an affiliate, but to have a banner placed in a good spot on a high-ranking website will bring in the most revenue for a company. Once you have established yourself as a site that can be profitable for them, you can rent out different spaces on your site for advertisers to place banner ads. Each month you will be paid the same fee, no matter how much they do or do not make off of you.


Making Money with Articles: Picking Articles for Your Niche Site




Pick the articles for your niche sites very carefully to ensure that you are able to successfully get traffic and gain profit from these sites. If you are going to try and utilize free website content articles, then it may be difficult for you to find ones that have your exact keywords, so you may have to either make revisions to the articles (which may not be allowed on some free articles) or base your keywords on the articles that you find (which could leave you with very competitive keywords that would take a lot of time or money to attain a high ranking for). If you are going to buy content, make sure that you let the writer know what your niche keywords are and what your specific your preferred keyword density and placement are. Remember, the wrong articles can leave you with little traffic and very low search engine rankings if they do not fit in properly with either your niche or with keywords that are easy to attain high rankings for.


Making Money with Articles: The Importance of Keywords




Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.





What is a Keyword?





A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.





Over Optimizing Your Articles





It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.





What is Keyword Density?





Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.





The Right Density





No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.


Making Money with Articles: Picking a Good Web Hosting Company




Picking a good web hosting company is important to keeping your website open and your costs down. There are many to choose from, as well as different pricing plans to look over. Depending on the amount of sites that you intend on building, you may want to consider a larger web space in the long run.





You should start with the smallest web space that you can get to test the waters, just incase niche website Internet marketing does not work out for you. You may want to add on later, so make sure that your provider offers that option.





You will want to choose a provider that has a reliable service. If your site is down or takes to long to open up when visitors are trying to get in, it may lead them to click out of your site and move on to the next one. They will also more than likely not visit in the future since they will remember their bad experience. For this reason, it is probably best to stick with a well known company who you can check reliable references on. There are many small hosting providers that offer space for as low as $.50 to $1 per month, however, you never know what you will be getting and many of them want you to pay for at least a years worth in advance.





You will also want one that has the most affordable hosting. If you can create your own small site or have one made for you, then you will probably be able to find space for as low as $3 to $4 per month. However, if you need to choose a company that offers a What You See Is What You Get (WYSIWYG) website builder, then you will probably end up paying $10 to $15 per month for the smallest amount of space. But if this is the only way that you can build a site, then it is necessary.





Some web hosting providers may also offer a deal on a yearly URL or other products when you make a web hosting purchase.





Ultimately, whatever web hosting provider you choose will depend on your individual needs and what you can afford. Hopefully you will be able to snap up a well known provider at a low price who will allow you to upgrade your service as needed.


After school activities and burnout




For millions of parents around the world, the day does not end with the school bell. There are still pictures to be painted, songs to be sung and games to be played. This all adds up to keeping children happy, safe and out of trouble. But, parents have to steer away from going overboard.





After school is not baby-sitting:



After school activities thrive only if it is backed by sufficient parental involvement. What would a soccer match be without parents cheering their little heroes from the sidelines?.





Research and choose:



Instead of convenience being the decisive factor, find out things that will interest your child. Once you select a program, get the fine print and find out what you have to contribute.





Free time:



Many children attend piano classes, followed by ballet and squeeze in some time for play dates in between just before they rush home in time for bed. This rigor is too much for a child. So, go slow.





When to quit:



Often, parents enroll their child in an activity to discover that he may not be the prodigy they thought he would be. This is the time to let go. Your child may not become the next wonder-kid. But, let him cultivate an interest that he enjoys. Remember, happiness and fulfillment are all that matter.


Effective after school activities




When there are so many activities on offer, and each one looks as good as



the next, how do you gauge the worth and effectiveness of these



activities? Sure, you want an activity that junior enjoys. But, we really



cannot afford to waste time on pleasure for pleasure's sake, do we? There



needs to be a grain of gold somewhere in there. Given below is a list of



characteristics that any good after school activity must possess.





Clarity in objectives and goals is the first important thing. What does



the course offer? How does it propose to achieve the results? How many



kids make up a batch? Ask questions. After all, when you are dishing out



the dough, you really need to understand what you are getting in return.





A good after school activity will provide lots of opportunities for the



young to increase their level of understanding of complex concepts. This



is true of recreational activities too. Learning to pitch a ball, or dance



to a tune - regardless of the activity involved, the child should be



encouraged to grapple with and conquer new concepts. This not only keeps



boredom at bay by challenging the child, but also builds up his



self-confidence. Development of academic, personal and social skills is



one of the prime aims of an after school activity. As the skills develop,



the child's self-esteem also increases.





After school activities are all about boosting a child's sense of



competence. Good and effective after school activities promotes the



resilience of youth and encourages them to grow stronger, be it mentally,



emotionally or physically.





Safety is one of the first requirements of an after school activity. The



staff should be qualified, adequate and alert. Never put your child in a



program where safety is a matter of accident instead of a matter of



priority. The staff should be friendly and should have a positive



relationship with the child. Therefore, the program should have



professional and trained staff that loves to interact with children. The



program should maintain a cooperative and supportive attitude and a



structured environment. Participation and collaboration as opposed to



competition and antagonism must be encouraged.





Some programs involve the children in planning activities and making



decisions. Adults often forget to get the opinion of their children. By



giving the children an opportunity to voice their opinion, programs become



fun activities that children are motivated to participate in. Young people



thrive when they are listened to, respected and allowed to contribute



their mite.





Routine evaluations are an important part of after school programs. If the



child does not benefit from a class, don't waste time being



over-optimistic. Try something new.





You are now ready to look for the perfect after school activity for your



child. But don't let us forget that having fun is also an important part



of growing up. The child deserves a few hours of pure delight. Remember,



all work and no play, ……


After school activities for the overweight




Research and studies show that our children are growing fater by the



day. Many families all over America are struggling to keep the weight of



their children within reasonable limits. As a parent, I know that it's



nearly impossible for me to look into the tear-filled eyes of my son and



refuse food.





So, what's the alternative? Studies show that the number one reason for



obesity in children is not junk food and colas. It's actually TV.



Children tend to plop themselves on the sofa and munch away happily when



they are in front of the TV sets. But, once the set is off, their natural



buoyancy will lead the children to do stuff and to move their body. THey will then be diverted from eating.





Recreational after school activities are a must if you feel that your



child is beginning to put on undesirable fat. It is better to begin these



activities as early as possible. The more weight the child gains, the



harder he has to work to shed it. Football, swimming, skating and Karate



are just some activities he can participate in. Structured and disciplined



exercise is possible only when one is put into a formal environment. That



is why an overweight child simply HAS to be put into an after school



program of this kind.


Benefits of a good after school program




Children grow up in a society that demands expertise in everything. You



really cannot sit back and decide that learning from textbooks is enough



for the overall development of your child. It's the age of specialization



and your child cannot afford to miss out on this window of opportunity.



So, scour your locality for the most advantageous programs and enroll them



for the ones you think are the best.





After school programs are basically designed to develop a talent or a



skill that is ignored by regular schools. These programs could be



educational or recreational in nature. Whatever type they are, they



basically aim to keep the child active and interested.





The most important advantage of a good after school program is that it



widens your child's area of interests. He or she is introduced to new



things, sometimes interesting, sometimes challenging. Mastering a new art



form or a new skill increases the child's self-esteem. It also allows you



to introduce your child to new career options. A child attending a music



class may decide that she likes it so much that she wants to make a career



out of it in the long run.





Socialization is another great advantage of after school programs.



Children get to meet others who share their interests and make new



friendships. An acting class or a soccer class can be lots of fun. Many of



these programs coach children for performances or matches. Performing on



stage or playing a match can be a great experience for a young child.





After school programs keep your teenager busy. He or she thus has some



amount of protection from destructive habits like drugs and alcohol.



Surveys indicate that children who are kept busy through diverse absorbing



activities are less prone to abuse, depression and burnout. Significant



increase in achievement and attendance and a reduction in drop out rates



are other advantages of a good after school programs.





Most after school programs have children interacting with one or more



adult. This allows them to benefit from positive relationships with



adults. Children often find it difficult to confide in parents and



teachers, but may open up with other adults.





Many children are put into recreational after school programs so that they



reduce weight and remain healthy. A newly emerging trend shows that about



15% children below the age of 16 are obese. Parents who cannot put their



children on a strict diet resort to sports and games to burn fat. With



cases of child diabetes on the increase, this has become a prime focus of



many after school programs.





A good after school program has many benefits. It keeps the child



entertained as well as busy, and thus prevents children from becoming



addicted to TVs and PCs. By giving them ways to burn up their excess energy



and explore their creativity, after school programs help to shape the



overall personality of the child.


Boring after school activities




Why does Lisa grumble when it is time for her to go for her piano lessons?



How come Johnny abhors the sight of his skates now? After all, these



children were very enthusiastic about the programs when they started off.



What happened? Parents are often confused by the disturbing and often



incongruous signals they receive from their children. One day the kids are



excited about the new theatre class and in just a few short weeks they



wail and moan when it's time to go.





The first thing a family should do when a child begins resisting a



previously loved activity is to listen and investigate. Do not jump into



conclusions. A little bit of intelligent sleuthing is required. Ask your



child what he or she does in the class. Find out what exactly is the cause



of the problem. Then ask the teachers the same questions. Compare notes.



You may stumble on some important clues. Usually, children start out on an



activity thinking it's all fun. But when they realize that they cannot



just hang out and that they need to follow rules etc, they begin to



resist. Your child may feel stifled if the program is too structured. If



the discipline is too rigorous or the activity too painful (like a karate



class) some children balk. Use your own instincts. Does the program feel



like fun? Would you want to attend it yourself? Are they offering enough



motivation to keep the child interested?





The teacher-to-child ratio is also an important factor. Children need



attention. If the number of teachers is just enough to handle a class, it



is possible that your child is not receiving enough attention. State



recommendations usually specify that there must be 1 teacher for 15



children.





Children try to avoid problems they cannot solve. If there are no



perceivable problems with the class and the teachers, perhaps you need to



have a chat with your child. If your judgment says that the place is good



and the activity engaging enough, then it's time to work with your child.



More often than not, social pressures may be at work here. Does your child



have friends there? If she is lonely or miserable because of the lack of



friends, help her find a friend. If she finds a friend, she will get more



involved in the activities





If your best efforts do not pay off, and your child still resists that



fantastic guitar classes, then it's time to let go. Shift your child to



some other program. If he or she still retains interest in guitars, you



can take it up after a few months. Never force the child, especially when



it comes to extra-curricular activities. Since they are 'extra', they must



bring in extra happiness and extra enthusiasm too.


After school activities and burnout




For millions of parents around the world, the day does not end with the school bell. There are still pictures to be painted, songs to be sung and games to be played. This all adds up to keeping children happy, safe and out of trouble. But, parents have to steer away from going overboard.





After school is not baby-sitting:



After school activities thrive only if it is backed by sufficient parental involvement. What would a soccer match be without parents cheering their little heroes from the sidelines?.





Research and choose:



Instead of convenience being the decisive factor, find out things that will interest your child. Once you select a program, get the fine print and find out what you have to contribute.





Free time:



Many children attend piano classes, followed by ballet and squeeze in some time for play dates in between just before they rush home in time for bed. This rigor is too much for a child. So, go slow.





When to quit:



Often, parents enroll their child in an activity to discover that he may not be the prodigy they thought he would be. This is the time to let go. Your child may not become the next wonder-kid. But, let him cultivate an interest that he enjoys. Remember, happiness and fulfillment are all that matter.


After school safety - tips and reminders




When parents send their children for after school programs, they take it



for granted that the child is safe. But since the number of children



participating in these activities has increased, it is necessary to look



into safety issues.





Children are vulnerable when they are outside the classes. While going or



returning, they should know the safest route to take. Many kids hang out



with their friends just after these classes. Find out 'danger zones' from



your neighbors and make the children aware of these.





The child has to know how to handle emergencies. It is better to discuss



various scenarios with your child. Tell her what she should do in case the



class is suddenly cancelled. Show her the first-aid kit at home and make



sure she knows whom to call in an emergency. Post any important contact



information in a place that is easily accessible to the child. If the



child will be alone at home, discuss a few unexpected things with her.



Tell her to use the safety chain ALWAYS.





Relay on your neighbors and friends when needed. Let your child know who



can be contacted at times of emergency. Ask your child to check in by



phone. Above all, always tell the child to be in a group. Visiting toilets



all alone or going home via isolated streets must be avoided.


A home-based after school program




So, your son's school does not offer any extracurricular activities. You



are worried of depriving your child of all that extra knowledge and fun.



What should you do?





After school activities need not be taught in a school-like environment by



professional teachers in a structured and timely manner. There is a lot



YOU can do to support your child's academic, physical and social



development. Do not be too concerned about formal programs, as many of our



children are already over-scheduled.





Obviously, school is top priority for children. They need to go to school,



and finish their homework. They should then do their daily reading or



writing work etc. This may take about 30-60 minutes. In the course of his



daily work, your child may develop certain academic preferences and



interests. In that case, you can try and find a program in a college or a



community center that will help him and encourage him. In the age of the



Internet, information is really not a rarity. Allow him to use the net to



find more information about thing that he likes. Encouraging the child to



do independent research to gain in-depth knowledge is something that no



formal program does.





If you are concerned about the lack of social life, enroll him or her in a



club - a reading club maybe. Visit public libraries or even the theatre,



if your child is interested. It is not necessary for your child to make



friends with children his own age. A parent-child book club is another



interesting option. If you can round up a number of like-minded children



and their parents, you may well start your own after-school program.





When there is no organized group activity, look to your community. Many



children love to get involved in social problems. They get their first



real taste of suffering, charity and community help from such experiences.



Volunteering for clean-up sessions, adult education programs etc could be



a real eye-opener for your child. The lessons thus learnt are invaluable.





If physical activity or the lack of it is your major concern, enroll your



child for some dancing classes. If organized sports are impossible to get,



try to enroll her in a gym. She may find friends there and may take to the



treadmill.





Your child does not necessarily have to be a part of an organized group to



benefit from after-school activities. There are various avenues open in



front of you. Roping in the enthusiasm of your children in daily household



activities like cooking, cleaning etc can also provide them with a



refreshing extracurricular experience. Moreover, it will improve family


Art-based activities




A recent report by several independent researchers concludes that



participating in the arts nurtures the development of social, personal and



cognitive skills. Programs based on Arts can improve academic achievement



and decrease the tendency towards delinquency. It helps youth form



positive attitudes about themselves and build self-esteem.





Arts programs involve communication, interpretation and understanding of



complex symbols, much like mathematics and languages. Thus it fosters



higher-order analytical skills and skills of evaluation and synthesis.



Many of the programs make the child regularly use multiple skills thus



making him dynamic and versatile.





Development of imagination, judgment and philosophy are fringe benefits of



an arts-based activity. As opposed to the short 45-minute duration of the



art classes at school, the extra time allowed in after school activities



allows the child to get more involved. This results in more satisfactory



opportunities for development of latent capabilities in the child. In



turn, the child learns to set high standards of achievement. He



understands what sustained focus is and learns that regular practice is



the way to excellence.





In the shy or the withdrawn child, theatre, speech or drama lessons may be



an outlet for pent up emotions. As drama entails getting into the 'skin'



of another person, the child learns to verbalize emotions and express



thoughts. These reasons account for the popularity of arts-based


After school activity for the hyperactive child




ADHD refers to attention-deficit-hyperactivity-disorder. Most children who



suffer from this disorder suffer from attention problems as well as hyperactivity. Parents of such children are well aware that inattention and hyperactivity continue throughout the day. Keeping such children busy after school hours can be as difficult as keeping them safe during the school day.





The first step while choosing the right after school activity for your child is to understand how ADHD affects him. Is your child interested in sports? Is he put off by the fierce competitiveness, or does he find it hard to get along with teammates? Does your child vocalize his feelings, or is communication a problem?





For a child suffering from ADHD, physical exercise is always beneficial. Exercise takes up the extra energy and helps to stimulate the brain. Team activities teach social skills and discipline. But, if your child shies away from team sports, you may want to look at activities like dancing, cycling, swimming or gymnastics. Martial arts not only teach techniques of self-defense but also teach self-control and patience.





If your child shows aversion to sport and shows inclination towards the fine arts, you may need to look at some other options. Acting classes are a wonderful form of creative exercise. It also provides the child with ample opportunity to develop his social skills. Music, art or dance can help the child to keep himself busy and entertained.





In case the child is not interested in any of the above, you may want him to join a Boy Scouts club or other community oriented clubs that take up social work. Cleaning a park, putting on a show, helping out in an old age home are various activities that may pique your child's interest.





Whatever form of activity you choose, make sure that you monitor your child's progress periodically. If you feel that there is no progress, you may need to change the activity. Anything that increases your child's self-esteem is good. You may enlist the help of the coach or teacher to assess your child's development.





There are certain activities that are detrimental to a child suffering from ADHD. Computer and video games are a definite NO. Since these games need no interaction, children will feel all the more isolated. These children also find it difficult to distinguish between the good and the bad messages. They may therefore show an inclination to stick to messages that are not needed. Games that need the child to sit and wait for his turn patiently tax his patience and will not be a success.





Although you would want these children to be as near to normal as possible, understanding their needs and limits will help you select the right after school activity - one that is fulfilling, tiring as well as challenging.


After school activities and relationship building




After school activities are the rage of the day. With about $500 million



invested in these programs and more than 10 million children attending



them in America alone, the popularity of these activities cannot be



overlooked. Everyone understands the need to develop new skills, gain more



knowledge and keep the children safe when parents are working.





The most important factor in the success of any program is the



relationship between the children participating in the program and the



adult members who work with these children. Often, children may confide in



an adult member who is not a teacher. This kind of emotional interaction



is a must when children are struggling to make sense of the whirlpool of



emotions that assail them.





Direct contact with professionals can be an inspiring experience. Children



are very much impressed by the knowledge and experience of these adults.



Young people gain a lot of knowledge and experience when they deal with



experienced adults and older youth who serve as teachers or mentors in



these programs. These mentors are different from the teachers in the



school and children are more likely to draw inspiration from them.





After school activities that are managed professionally by people who are



successful in their own fields of expertise will produce children who are



more enthusiastic and successful. Meaningful interaction with adults is a



learning experience in itself.


After school programs and discipline




How important is discipline when it comes to after school programs? Since



most of the activities are recreational, does a program have to adhere to



strict rules? Discipline is just as important here as it is in



activities that pertain to the school. The child is sent to a program



because you want him to learn more. Discipline in one form or the other is



necessary to facilitate learning.





Every program should begin by laying down the rules. The supervisor or



teacher should explain each rule and can thus prevent future mishaps.



Misbehavior should be addressed as and when it occurs. Deal with the



problem in such a manner that it causes the least disruption. It is unwise



to turn a blind eye to misbehavior because it catches on like fire, and



soon you will have a bunch of unruly children on your hands. Besides,



however much they resist it, children like to operate within the safety



net of strict guidelines and rules.





When a child misbehaves, it is mostly due to a craving for attention. A



supervisor should observe the children and find out what the child wants.



Talk to the child so that you can understand what he or she wants.



Appropriate disciplinary measures should be taken if there are no apparent



reasons for bad behavior.


After school program - recreational vs. educational




So, your child is beginning to get restless and make you restless. He has got more time than is good for him, and you are now considering after school programs - anything that will keep him busy for a few life-saving hours! Most after school activities can be broadly classified into three - recreational, educational and society-oriented. The last bit usually comes in when your child is already a bit grown up and can voice his own interests.





Educational activities aim at furthering the knowledge of your child. His general awareness, his understanding and his memory are targeted and he is given various techniques that will help him improve one or all of these. Programs such as intensive memory training and speed mathematics are educational after school activities. There are academic programs that will go over your child's homework and class work and help the child gain more in-depth knowledge in the various subjects. Thus academic programs have a definite edge over the fun and games, especially if parents feel that their child has a lot of catching up to do.





Recreational activities include sports and games, fine arts, painting etc. The main thrust here is to have fun. Of course, classes become more competitive as the child climbs up the ladder. Many sport events, competitions, stage performances etc are held to encourage the child.





When we compare the merits of the two kinds of activities, I believe that the recreational programs have more meat. Firstly, children do not enjoy learning unless they themselves feel curious about something. Most academic programs are standardized courses that are not too flexible. They have a general purpose and a well laid out methodology. After a number of hours at school, the child may feel bored. Further study may overwhelm him and make him feel frustrated. Burnout is very much a possibility here.





Recreational programs provide a welcome break from the monotony of learning and studies. The mental challenge and the physical exertion make the child feel a renewed zest and a pleasant sense of fulfillment. Group activity teaches him social skills, discipline and patience. It is a proven fact that children involved in extra curricular activities get better grades than others. Sometimes closing the textbooks and playing a game may be the best way to handle your studies.





Whatever program you choose for your child, regular evaluation is the key to success. You will have to measure the child's progress. If progress is unsatisfactory, shift your child out of the program. The child should also have the freedom to reject an activity if and when he feels bored with it. Generally, programs that combine the educational with the recreational are best suited especially for younger children. This way, children can have fun while they learn.


Keeping children motivated




Initial enthusiasm in after school activities tends to wane after the



first excitement is over. This is but natural. The trick is to keep up the



hard work even after this. How do you keep your child motivated? This is



of particular importance when the child goes in for educational after



school programs.





Make the career-academics connection early on:



Let your child understand how important studies are. Let him know that



an excellent career is wholly dependent on wholesome learning. To develop



his interest in studies, plan family activities that are connected with



his studies. Emphasize the real-world connection to academics whenever



possible.





Set goals:



Let your child know, through example, that hard work will be rewarded. If



your child believes that achievement is a natural by-product of effort, he



is more likely to put in hard work. Such children are also less likely to



drop out of programs and college at a later stage.





Reward success:



When a child achieves something, it is necessary to praise his hard work.



Positive reinforcements enhance confidence and increase self-esteem.



Conversely, beware of criticism. It can ruin the frail ego of children and



play havoc with their minds.


Need for after school activities




When children are literally up to their gills with the learning and sport



activities in school, it may seem superfluous to enroll them for after



school activities. In spite of this, after school programs are sprouting



up in large numbers and most of these are booked full. This shows that



there is a real need for after school activities.





The unavailability of parental supervision is the leading cause for the



surge in after school programs. It is seen that many children spend about



20-25 hours a week unsupervised and alone at home. And as the saying



goes, "An idle mind is a devil's workshop". Children who are left alone



to contend with too much free time invariably fall into the wrong



company. Drug abuse, alcohol, tobacco and crime come knocking at their



doors sooner rather than later. Parents enroll children to various after



school programs to keep them occupied in a productive manner. This way,



the kids are free to enjoy themselves in a supervised activity.





Crime is considered to be at its peak during the after school hours,



between 3- 4 p.m. During such a time, children need protection. Getting



the children together under one roof and encouraging them to participate



in a group activity is protection enough. It diverts the children from



ennui too.





Obesity is a matter of growing concern in this country. It is noticed



that more and more children are becoming couch potatoes. After school,



many of them relax on the sofa with packets of chips, cool drinks or



chocolates while they watch T.V. 30 % of the kids below the age of 19 are



considered overweight, and about 15% of these are obese. An after school



program ensures that the child shakes off his lethargy and keeps himself



busy. This also helps to reduce the child's fascination for T.V and



computer games.





After school activities that promote social awareness develop the



individual's sense of social responsibility. It is seen that these sorts



of programs not only keep kids out of trouble, but also help to produce



responsible citizens. To that extent, they are valuable building blocks



in a child's personality.





Times are changing and parents want their children to excel in academics



as well as in other activities. This may be a reflection of the parent's



unfulfilled desire to excel - a remnant from his own childhood. Whatever



the reason, parents today encourage their children to enroll themselves



in various programs and develop the various facets of their



individuality. Children too seem to be comfortable learning many things



at the same time, and gain satisfaction from this.


How to find after school activities




Start off by making enquiries. Nothing can beat the power of information.



Approach the school authorities first. Find out if they are offering any



after school activities. Get a list of the various classes that are



available in your school. In case the school does not provide any



extracurricular activities for the child, approach your neighbors. Collect



information about any after school programs, the quality of the courses



taught and the timings etc. Also, check out some of the community



resources. These may include places of worship, community centers,



Museums, libraries, the YMCA, The Boys and Girls Club etc.





After you have colleted all the necessary information, discuss the various



options with your child. Find out what his interests are. The best way to



find out what is most suitable is to ask your child. When little children



are too small, you cannot completely rely on their feedback. In this case,



monitor the development of the child on a regular basis. If the child



shows excessive resistance to an activity, it may be necessary to look for



other options. Always consider your family's schedule when planning the



extracurricular activities. If it is difficult for you to chauffeur your



child, you may want to employ tutors at home or conduct some activity at


Over-scheduling kids




Several studies are expressing a growing concern that after school



programs are pressurizing kids to do too much too soon. They point out



that when a child's afternoon is filled with classes, trips, sports and



other forms of organized activities, kids do not really get the time to be



just kids. They are even being deprived of the cherished family time.





Undoubtedly, there are children who are being burdened with a schedule



that places too much demand on their time. This leads to increased levels



of stress on the child and the family. As regular studies cannot be



ignored, children are almost always on the run to achieve more. Such



children are really bearing a burden that is too heavy for their frail



little shoulders.





In an ideal world, all children would go home directly after school to



loving and caring parents who are waiting for the children to come home.



But the social and economic realities show that many children have to



attend after school courses because there is no one available at home. For



such children, these classes are a boon.





Parents should however restrain themselves from reading too much into



these activities. After school programs are complimentary in nature. They



give additional support. Therefore, their importance should also be


Quirky after school programs




With the growing interest in after school programs shown by the Government



as well as parents, new and hitherto unheard of programs are being



explored. In an attempt to make a child aware of his responsibilities as



an individual and as a citizen, these after school programs make use of a



child's natural curiosity and his irrepressible energy.





Investigative Skills:



In some schools in Kernersville, children are developing their



investigative skills. Children meet with adults who introduce them to the



details of fake non-violent crimes. They take notes, visit the scene and



gather information. Students learn to listen to alibis, collect



fingerprints and gather any other pieces of evidence. According to the



principal, these activities challenge her students' problem solving



skills. Children learn to think critically and to form informed judgments.





Fisheries and sciences:



In North Carolina, children who are interested get a chance to win a



scholarship through their after school activity. Here, students are given



a chance to face hands-on fisheries science experiments in a freshwater or



marine setting. Professionals, educators and experts from the world of



Fisheries act as mentors. Students accepted into the program get a $3,000



scholarship.





The above examples go to show that after school activities are becoming



serious. They are slowly morphing into important parts of a child's



education and moving away from the fun-and-frolic-only programs of the